![]() Using circles with approximately same sizes the artist creates various asymmetrical shapes which can be harmonically put together. In this example we can see how the artist in a clever way use circle forms to create logo design components by overlapping and subtracting parts of the main body of the logo. ![]() The Apple logo has become iconic by its simplicity and ability to convey the brand message. Go to File > Place or use the shortcut Shift + Control + P. Best example of such practice is the Apple logo. 1.First, you need to open an image in Illustrator or place the image onto the page of your project. One of the successful combinations is using the golden ratio to create symmetrical logo with a circle. There is no universal recipe for creating a circle logo using circle technique but there are several ways to use it. One of the best way to do it is by using a circle and circle technique in logo design. Beside just attractiveness a logo must represent the brand in the best way by forcing people to relate with brand in a positive way. Logo, as the foundation stone of every branding and visual identity has the important task of attracting the viewer attention. How to Use the Circle Technique in Logo Designįrom this brief intro explaining the importance of circle through science, history and art we can assume the big influence and importance of circle have in art and design. Partially because of the red color but mostly because of the circle shape. ![]() Explanations offered by psychologists were that the red circle on Luckies pack was an instant attraction to the human eye. After a second or two they were asked what brand they noticed first and a great majority answered 'Lucky Strike'. In one test, decades ago, where marketing experts collaborated with psychologists, a group of people were asked to take a quick look at the shelves filled with cigarette packs.
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